Brood logo in maroon

The Benefits of Baby Massage: Simple Techniques to Soothe, Bond, & Support Development

by | Apr 1, 2025

Post written by Carly Snyders

Hello, lovely parents!

I’m Carly Snyders, the heart behind Tender Touch Baby Massage. As a Certified Baby Massage Instructor, I’ve seen firsthand how the simple act of gentle touch can transform not only a baby’s well-being but also deepen the connection between parent and child.

Whether you’re looking for ways to calm your baby, improve their sleep, or support their growth, baby massage is a beautiful, evidence-based practice to include in your routine. In this post, I’ll walk you through the key benefits of baby massage, the easy steps to begin, and how you can expand your practice.

 

What Is Baby Massage?

Baby massage involves gentle, rhythmic strokes and soft touch techniques that soothe and stimulate your baby’s muscles, joints, and skin. Beyond relaxation, it’s an effective way to support your baby’s emotional and physical development while fostering a strong bond between you and your child.

 

Three Proven Benefits of Baby Massage

1. Strengthens Bonding and Attachment

Massage creates intentional, quiet time to connect with your baby. This nurturing touch builds trust, emotional security, and helps you better understand your baby’s cues. Many parents find that massage increases their confidence and deepens their relationship with their little one.

2. Encourages Relaxation and Better Sleep

Gentle touch stimulates the release of oxytocin and serotonin (the “happy hormone”) and melatonin (the “sleep hormone”), which help your baby relax and sleep more soundly. If you’re looking for natural ways to improve naps and nighttime sleep, massage can be a helpful part of your routine. 

One parent said about baby massage, “Baby massage is a fantastic bonding experience and an incredibly useful tool to calm baby. Highly recommend – especially with Carly.” — CH

3. Supports Physical Development and Milestones

Regular massage supports healthy circulation, digestion, and mobility. It encourages body awareness and coordination, helps relieve discomforts like gas or colic, and contributes to overall brain development. All of these benefits support your baby as they meet physical milestones. 

One mom I’ve taught told me “We both really enjoyed it. Lots of big poo after the sessions too!” Sounds strange, but I was always proud when a baby would poop in my baby massage classes! 

 

How to Start Baby Massage Today

Beginning baby massage is simple and rewarding. Here’s how you can get started:

1. Create a Calm Environment

Choose a quiet, warm space free of drafts and bright lights. Lay a soft towel or blanket on a comfortable surface.

2. Choose the Right Time

Select a moment when your baby is calm, alert, and content—after a bath or before bedtime is often ideal. Avoid times when your baby is overtired, hungry, or fussy. It’s equally important for you to be relaxed too! Rushing through the practise won’t help anyone. 

3. Use Gentle, Slow Strokes

Start by giving your baby a cue that the massage is about to begin—I recommend rubbing your hands together and softly telling them it’s massage time.  Begin at the feet and gently work your way upwards, always using slow, smooth strokes. A good way to test the pressure is to press lightly on your eyelid; it should feel soothing, never firm.

For a video demonstration of these techniques, you can visit my Instagram @tender_touch_baby_massage or explore my digital course.

4. Pay Attention to Your Baby’s Cues

Always watch how your baby responds. If they seem uncomfortable or overstimulated, pause and try again later. Your baby’s reactions will guide the pace and length of the massage.

 

Frequently Asked Questions About Baby Massage

When can I start massaging my newborn?


Most parents can begin after the first few weeks, but it’s safe to begin from the day you bring the baby home from the hospital. It’s always best to check with your pediatrician or care provider before starting.

What type of oil should I use?


My personal favorite is organic cold pressed sunflower oil. Any natural, unscented oil such as grapeseed oil is also safe to use. Whatever oil you choose, be sure to always do a patch test on your baby’s skin first.

How long should a massage session last?


Typically, 10 to 15 minutes is a good starting point. Follow your baby’s cues and adjust the length accordingly.

 

Take Your Practice Further

If you’d like to learn more, I’ve created additional resources to support you:

  • Digital Course: A comprehensive guide covering advanced techniques, safety considerations, and the science behind infant massage.
  • Baby Massage Bedtime Story: A calming combination of storytelling and massage routines designed to gently ease your baby into sleep.

“Fantastic baby massage course. Very interactive, and the babies love all the songs and smiles.” Lily and Luca

You’ll also find daily tips, video demonstrations, and a supportive community of parents over on my Instagram @tender_touch_baby_massage. For more in-depth information and access to all my resources, visit my website at tendertouchbabymassage.com.

 

Final Thoughts

Baby massage is more than just a routine—it’s a meaningful way to slow down, connect deeply with your baby, and support their growth. I’m here to help you feel confident and supported as you add this practice to your daily life.

If you’re ready to get started, download my free Baby Massage Starter Guide and explore how the power of touch can support both you and your little one.

Note: The information provided here is based on general guidelines and should not replace medical advice. Always consult with your pediatrician before starting any new routine with your baby.

ABOUT THE AUTHOR

With nearly two decades of experience nurturing children across various roles, Carly Snyders is passionate about fostering deep connections between parents and their little ones. Through Tender Touch, Carly offers digital courses aiming to empower parents and support early childhood development. Carly’s warm and caring approach provides a nurturing environment where parents can bond with their babies and gain confidence in their parenting journey. Learn more about Carly Snyders here.

Brood logo written as brood in lower case

Join our list and get notified!

Join our mailing list to receive the latest news and updates from our team.

You have successfully subscribed!